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  Nielsen Global Consumer Survey:
Consumers In Developing Markets More Optimistic Than Counterparts In Developed Markets That Global Recession Will Be Over Within The Year
 
     
 
  The Most Viewed Olympics Ever – Two Thirds Of The World’s Population (4.4 Billion) Tunes In To Beijing 2008 In The First 10 Days Of Games: Nielsen
 
  More Global Consumers Checking Nutritional Labels On Packaged Food, But Many Still Unclear About What They’re Reading
   
  Consumers Rank Product Safety, Efficacy And Trust As Most Important Factors For OTC Medicines
 
     
     
     
     
     
     
   
 
Trends & Insights

Europe Growth Reporter
a Nielsen report

Nielsen Growth Reporter provides indications of encouraging stability contrary to media headlines

Consumers and Happiness
a global Nielsen report

Financial crisis rocks consumer’s sense of personal security. Happiness little influenced by the global environmental situation or politics.

 

Global Consumer Confidence Survey
a global Nielsen report

Consumer Confidence, Concerns, Spending and Attitudes to Recession


 

Corporate Ethics and Fair Trading
a global Nielsen consumer report

What role do global consumers see corporations playing in addressing social and environmental issues, and what are the consequences for marketers?

 

Nutritional Labeling
a global Nielsen consumer report

More global consumers checking nutritional labels on packaged food, but many still unclear about what they’re reading.

Fat content remains consumers’ leading concern, followed by calories and preservatives.

 

What's Hot Around the Globe
a global Nielsen executive report

Nielsen Global Services' What's Hot study on Alcohol Beverages is now available.

 

 









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