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January 2007
Global
Over half (56%) of the world’s online populationdecided on their New Year’s Resolution, with 62 percent of them promising to exercise more, and half planning a better home/work balance, according to ACNielsen, the world’s leading market research and information company.
The ACNielsen Online Consumer Opinion Survey, the largest half-yearly survey of its kind, was conducted in late October/early November, surveying 25,408 internet users in 46 markets from Europe, Asia Pacific, North America, the Baltics and Middle East.
Across the world, Latin Americans are the most likely to make a New-Year’s Resolution (71%) followed by people across Asia Pacific (65%). At the other end of the scale, 60 percent of North Americans and 48% of people from EEMEA said they had no plans to make any resolutions for next year. However in EEMEA the champions in making New Year’s Resolution are the Turks (79%) followed by the people from the UAE (64%) and South Africa (60%).
Leading the world in planning to turn over a new leaf, nine in 10 Vietnamese plan to make a new-year’s resolution, followed closely by Turks (79%).
“People from Russia are in the leading “top ten team” who plan to make New Year’s resolutions and optimistically expect to keep them all. Also more than seven in ten Greeks are planning to stick with some of them” said Mr. Lennart Bengtsson, President, ACNielsen EEMEA.
Most popular New-Year’s Resolutions
Besides exercising more (62%) and seeking a better work/life balance (51%), going on a diet (32%), spending more time with family (28%), and taking up a new hobby (26%) were other popular New Year’s resolutions for consumers globally.
“People make New Year’s resolutions to make up for the things they should have done but didn’t in the past year,” Mr. Bengtsson added. “Judging by our survey findings, there is a strong connection between the top three most popular New Year’s resolutions among global consumers – ‘Exercise more, better work/life balance and go on a diet’ – are all designed to set us on a path to a better and healthier 2007.”
While ‘exercise more’ and ‘better work/life balance’ took the top two places for people in all regions, the order of importance for the rest of the top five New Year resolutions varied, with “Go on a diet” ranking third to people in EEMEA while cutting down or quitting smoking was the fourth most important decision.
Champions in …great expectations!
Greeks want to be more slim, fit and healthy in the New Year.
Greeks are the Champions in EEMEA for “Exercise more” scoring 72 percent, people from South Africa follow with 71%. People from the UAE are the champions for “better work/life balance” scoring 67% with Turks to follow closely with 65%. Greeks also seem to be leaders of the EEMEA region regarding their New Year resolution for “going on a diet” and “Cut down/stop smoking”.
Estonians are planning to spend more time with family (39%), people from Lithuania follow (36%). Turks are planning to avoid disastrous personal relationships and Greeks to take up a new hobby. People from UAE are planning to change jobs and the South Africans to cut down/stop drinking alcohol.
It’s worth noting that Asia Pacific markets took out the top positions globally for most New Year’s resolution however Greece and Turkey are in this list.
While over half of the world’s consumers are planning to make changes to their lives in 2007, there are always exceptions, where people have not bought into the idea of a new year’s resolution – led by over 80 percent of Finns, Swedish, Hungarians and Danes. Estonians are in this top ten list scoring 65%. In fact, eight of the top 10 countries where people do not plan to make any resolution hail from Europe.
About ACNielsen
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. To learn more, visit www.acnielsen.com.
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